Case Studies
Real Projects, Real Impact
Explore our work across FMCG, healthcare, government, technology, and media sectors delivering data-driven insights.
Feasibility & Concept Testing for New Product Segments
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
Testing New Communication Channels
Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
Correcting Data Assumptions for a Ride-Hailing Company
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
Price & Competition Mapping with Custom Dashboard
Organised large-scale periodic pricing and menu data collection from both international and local food merchants, supported by a custom dashboard for rapid analysis.
Nationwide Policy Tracking
Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy, coordinating complex sampling across Malaysia.
Infant and Adult Nutrition Research
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products, focusing on consumer needs, brand trust, and product switching behaviour.
Vaccine Uptake & Immunity Perceptions (Post-COVID)
Explored vaccine uptake and optimisation in the post-lockdown period, understanding how different segments perceive immunity, risk, and prevention.
Policy & Procurement Impact on Medical Devices
Studies on the impact of volume-based procurement for high-value medical consumables, focusing on industrial trends and competitive positioning implications.
Event-Based Fieldwork & Digital Recruitment
A blended approach combining physical event-based fieldwork with digital marketing recruitment to deliver fresher, more diverse, and more authentic respondent samples.
Market Entry Strategy for an International Healthcare Brand
Designed a phased Malaysia market-entry roadmap for an international healthcare provider, balancing fast-to-launch consulting revenue against longer-lead clinical licensing pathways.
B2B Partner & Buyer Matching for a New Market Entrant
Identified, qualified and warm-introduced prospective B2B buyers and channel partners for a foreign firm setting up in Malaysia, shortening early sales cycles in unfamiliar industrial verticals.
Digital-to-Field Marketing Activation for a New Brand Launch
Built and executed a digital-to-field marketing activation for a brand entering Malaysia, combining targeted ads, lead-capture funnels and on-the-ground events to validate demand and generate qualified pipeline inside the first 90 days.
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