Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy, coordinating complex sampling across Malaysia.
A government agency required ongoing measurement of national economic policy effectiveness across the entire country, demanding complex sampling and coordination at a national scale on a quarterly basis.
We executed nationwide quarterly fieldwork with carefully coordinated complex sampling across all of Malaysia. The recurring nature of the study required consistent methodology and quality control across multiple waves to enable meaningful trend analysis.
More work
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
