Turning Data Into Decisions
Data-driven actionable analytics to help you understand your market. A full-service market research firm delivering insights through both digital and traditional research methods. Small team, big impact — powered by AI technology and human expertise.
What We Do
Research Services
From traditional fieldwork to advanced analytics, we provide a full spectrum of market research capabilities in both digital and traditional formats.
Event Survey
Faster and direct feedback on products and services from your potential customers at live events and activations.
In-Depth Interview
Direct collection of rich, qualitative information from individual participants through structured one-on-one conversations.
Heatmap & Eye-Tracking
Maximise the visual impact of your designs and user interfaces by understanding exactly where users look and engage.
Focus Group Discussions
Gain insight into what your customers truly think about your products and services through guided group conversations.
Online Survey
Collect structured information from a broad sample of respondents through carefully designed digital questionnaires.
Mystery Shopper
Measure the quality of sales interactions and customer service across your locations with trained evaluators.
Central Location Test
Test your product or concept in a controlled environment to gather reliable, comparable consumer feedback.
Machine Learning + IoT
Build predictive algorithm models from big data to uncover patterns and automate insight generation.
TechnologyWeb + Social Analytics
Build traffic and conversion-centric funnels for your websites and social media with data-driven strategies.
TechnologyOur Approach
Understanding Real People
Behind every data point is a person with unique needs, preferences, and behaviors. We combine technology with human understanding to deliver insights that truly matter.
Consumer Insights
Understanding families, individuals, and communities across demographics
Expert Analysis
Skilled researchers transforming raw data into actionable strategies
Human-Centered Research
Technology amplifies our capabilities, but human expertise ensures the insights are meaningful, contextual, and truly useful for decision-making.
- Fresh, engaged respondents
- Quality-controlled fieldwork
- Contextual interpretation
Technology
AI Powered, Human Validated
Leveraging cutting-edge technology to ascend your research capabilities while maintaining the human touch that delivers true insights.
Data Security
Physical bare metal servers in our local data center ensure your data stays secure and compliant with regional regulations.
Advanced Analytics
Machine learning algorithms uncover patterns invisible to traditional analysis.
Speed & Scale
Process massive datasets in minutes, not days, for faster decision-making.
Our Work
Featured Case Studies
Real projects delivering real impact across FMCG, energy, technology, healthcare, and government sectors.
Feasibility & Concept Testing for New Product Segments
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
Testing New Communication Channels
Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
Correcting Data Assumptions for a Ride-Hailing Company
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
Price & Competition Mapping with Custom Dashboard
Organised large-scale periodic pricing and menu data collection from both international and local food merchants, supported by a custom dashboard for rapid analysis.
Nationwide Policy Tracking
Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy, coordinating complex sampling across Malaysia.
Infant and Adult Nutrition Research
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products, focusing on consumer needs, brand trust, and product switching behaviour.
Vaccine Uptake & Immunity Perceptions (Post-COVID)
Explored vaccine uptake and optimisation in the post-lockdown period, understanding how different segments perceive immunity, risk, and prevention.
Policy & Procurement Impact on Medical Devices
Studies on the impact of volume-based procurement for high-value medical consumables, focusing on industrial trends and competitive positioning implications.
Event-Based Fieldwork & Digital Recruitment
A blended approach combining physical event-based fieldwork with digital marketing recruitment to deliver fresher, more diverse, and more authentic respondent samples.
Ready to Uncover Your Next Insight?
Whether you need quantitative surveys, qualitative deep-dives, or a blended digital-and-field approach — let us talk about how we can help.
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