Basic Insight · Malaysia & Singapore
Full-service market research across Malaysia and Singapore, since 2014.
Full-service market research · Malaysia & Singapore
Full-service market research across Malaysia and Singapore. We run the surveys, interviews, focus groups and fieldwork, analyse the data with AI on our own servers in Cyberjaya, and have a researcher check every finding before it reaches you.
For brands, research agencies, government teams and companies entering Malaysia.
The channel mix is tuned to each study's audience.
What we do
Quantitative and qualitative studies, designed and run end to end, in person and online.
Predictive models, dashboards and web analytics, run on our own servers in Cyberjaya, Malaysia.
Extra fieldwork and processing capacity for research and media agencies.
For brands setting up in Malaysia: the strategy, the right partners and a launch that proves demand.
How a study works
In the field
Standard panels suffer from professional-respondent fatigue. We recruit in person and online instead.
Notes taken on the ground, not reconstructed afterwards -- the same discipline whether the study runs in KL or a small town.
Footage is representative stock, not our own team or a real study.
Analysis
Large datasets are run through machine learning on our own bare-metal servers in Cyberjaya, not a shared third-party cloud.
Every output is reviewed by an experienced researcher for context before it reaches a report.
What you get
Findings you can plot, filter and defend, not a slide of quotes. Press play to see how it works.
Concept, price and message tests, ranked by preference.
Awareness, usage and sentiment, wave on wave.
Who your audience really is, and how big each group is.
Illustrative data and figures. Every dashboard and chart we deliver is built from your own study.
Your data stays local
Fieldwork data is stored and analysed on our own bare-metal servers in Cyberjaya, Malaysia. What you receive is aggregated, anonymised insight, never respondents’ personal details.
Illustrative records.
Selected work
FMCG
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
The client needed to understand whether new product segments would be viable in the Malaysian market, including consumer appetite, acceptable price points, and regulatory considerations before committing to launch.
We conducted a multi-phase study combining quantitative consumer surveys with technical and expert interviews. Consumer research mapped preferences, attitudes, and willingness to pay — including detailed price point analysis with "why high / why low" rationales. Expert interviews covered regulatory, safety, and operational considerations.
Technology & Transport
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
The ride-hailing company marketing strategy was built on online data that painted an incomplete picture of consumer behaviour in suburban and rural Malaysia, leading to misallocated spend and missed opportunities.
We deployed on-the-ground research across suburban and rural areas to capture realities that online data missed. By comparing digital assumptions against actual fieldwork findings, we identified significant gaps in the company understanding of these under-served markets.
Government
Executed nationwide quarterly fieldwork to evaluate the effectiveness of national economic policy, coordinating complex sampling across Malaysia.
A government agency required ongoing measurement of national economic policy effectiveness across the entire country, demanding complex sampling and coordination at a national scale on a quarterly basis.
We executed nationwide quarterly fieldwork with carefully coordinated complex sampling across all of Malaysia. The recurring nature of the study required consistent methodology and quality control across multiple waves to enable meaningful trend analysis.
Healthcare
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products, focusing on consumer needs, brand trust, and product switching behaviour.
Healthcare brands needed to understand the complex decision-making process behind infant and adult nutrition product choices, including the role of trust, safety perceptions, and the triggers that drive consumers to switch or trial new products.
Working closely with IQVIA, we designed and delivered qualitative and hybrid studies exploring parents and consumers needs, attitudes, and behaviours. Research focused on perceptions of brand trust, product safety, and efficacy, as well as the motivations and barriers behind switching or trialling new products.
Healthcare
Designed a phased Malaysia market-entry roadmap for an international healthcare provider, balancing fast-to-launch consulting revenue against longer-lead clinical licensing pathways.
The client wanted to enter Malaysia but faced uncertainty over regulatory pathways (MAHPC registration, DOSH and HRD Corp touchpoints), competitive density across established occupational health players, and which buyer vertical would deliver the fastest traction.
We combined desk research with stakeholder interviews to map the regulatory landscape, benchmarked 15+ established and emerging competitors across price, positioning and channel, and segmented buyer verticals by accessibility, growth and willingness to pay. The output was a 12-month phased go-to-market plan: non-clinical advisory and assessment revenue from months 1-6 in parallel with the clinical licensing track running months 6-12.
Cross-Industry
Built and executed a digital-to-field marketing activation for a brand entering Malaysia, combining targeted ads, lead-capture funnels and on-the-ground events to validate demand and generate qualified pipeline inside the first 90 days.
The client needed to test message-market fit, establish early awareness and generate qualified leads in a market where they had no brand recognition, no sales footprint and no historical performance benchmarks.
We ran segmented digital campaigns across Meta, LinkedIn and search to test multiple value propositions and audience cuts. Qualified leads were funnelled into simple landing-page journeys with follow-up sequences. In parallel, we activated on the ground at industry conferences, exhibitions and trade events to validate digital signals face-to-face. Learnings from both channels fed back into refined positioning, sales collateral and a repeatable lead-gen playbook handed over to the client team.
Where we work
Offices & fieldwork coverage
Malaysia and Singapore
Fieldwork nationwide Peninsular Malaysia Sarawak Sabah
Basic Insight Sdn. Bhd.201401007622 (1083700-P)
Research · Fieldwork · AI compute
Basicmeta Pte Ltd201512933N
Sales & marketing
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