Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
The utility company needed to validate whether a new communication channel would be accepted by customers and whether it would effectively improve understanding of their product offerings and brand perception.
We designed a study to evaluate customer acceptance and effectiveness of the new channel, measuring both direct engagement metrics and broader impacts on brand perception and product comprehension across different customer segments.
More work
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
Organised large-scale periodic pricing and menu data collection from both international and local food merchants, supported by a custom dashboard for rapid analysis.
