Infant and Adult Nutrition Research
Deep-dive qualitative and hybrid studies into infant and adult health nutrition products, focusing on consumer needs, brand trust, and product switching behaviour.
Policy & Procurement Impact on Medical Devices
Studies on the impact of volume-based procurement for high-value medical consumables, focusing on industrial trends and competitive positioning implications.
01The challenge
The introduction of volume-based procurement (VBP) policies for high-value medical consumables such as coronary balloons and trauma fixation products created significant market uncertainty, requiring analysis of implications for pricing, tender strategy, and competitive positioning.
02Our approach
We studied the impact of VBP roll-outs on high-value medical consumables in the region, focusing on industrial trends and market shifts. The research examined implications for pricing, tender strategy, and competitive positioning, identifying early signals and learnings relevant for other markets.
More work
Related case studies.
Vaccine Uptake & Immunity Perceptions (Post-COVID)
Explored vaccine uptake and optimisation in the post-lockdown period, understanding how different segments perceive immunity, risk, and prevention.
Market Entry Strategy for an International Healthcare Brand
Designed a phased Malaysia market-entry roadmap for an international healthcare provider, balancing fast-to-launch consulting revenue against longer-lead clinical licensing pathways.