B2B Partner & Buyer Matching for a New Market Entrant
A foreign services firm establishing operations in Malaysia
Overview
Identified, qualified and warm-introduced prospective B2B buyers and channel partners for a foreign firm setting up in Malaysia, shortening early sales cycles in unfamiliar industrial verticals.
The Challenge
The client had a strong service proposition but no local network, no buyer database, and no view of which function inside target accounts (HR, EHS, facilities, procurement) owned the budget.
Our Approach
We profiled target accounts across multinational employers, large local industrial groups, and government-linked agencies; mapped decision-makers and budget owners by function; and qualified each lead against a sponsor-readiness scorecard. Outreach blended LinkedIn engagement, industry-association referrals, and warm introductions through our grassroots and event pipeline in Selangor and Kuala Lumpur.
Key Results
- Qualified 40+ named accounts across priority verticals
- Mapped decision-makers and budget owners by function within each account
- Facilitated warm introductions to priority accounts through industry events
- Delivered a channel-partner shortlist (resellers, JV candidates, association partners) with engagement-readiness scoring