B2B Partner & Buyer Matching for a New Market Entrant
Identified, qualified and warm-introduced prospective B2B buyers and channel partners for a foreign firm setting up in Malaysia, shortening early sales cycles in unfamiliar industrial verticals.
Event-Based Fieldwork & Digital Recruitment
A blended approach combining physical event-based fieldwork with digital marketing recruitment to deliver fresher, more diverse, and more authentic respondent samples.
01The challenge
Standard respondent panels suffer from professional respondent fatigue, leading to stale data and limited demographic diversity. Clients needed fresher samples that better represent real-world Malaysia.
02Our approach
We actively participate in job fairs and events across Selangor and Kuala Lumpur to recruit fresh respondents with diverse profiles. We build and maintain a growing pool of grassroots recruiters for better demographic and geographic spread. In parallel, we leverage digital marketing channels to pre-screen and recruit niche audiences, test message hooks and creatives, and funnel qualified respondents into structured research.
More work
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