Infant and Adult Nutrition Research

Deep-dive qualitative and hybrid studies into infant and adult health nutrition products, focusing on consumer needs, brand trust, and product switching behaviour.

01The challenge

Healthcare brands needed to understand the complex decision-making process behind infant and adult nutrition product choices, including the role of trust, safety perceptions, and the triggers that drive consumers to switch or trial new products.

02Our approach

Working closely with IQVIA, we designed and delivered qualitative and hybrid studies exploring parents and consumers needs, attitudes, and behaviours. Research focused on perceptions of brand trust, product safety, and efficacy, as well as the motivations and barriers behind switching or trialling new products.