Organised large-scale periodic pricing and menu data collection from both international and local food merchants, supported by a custom dashboard for rapid analysis.
The fast-food chain needed continuous competitive intelligence on pricing and menu offerings across a wide range of competitors — both international chains and local merchants — to react quickly in pricing and promotions.
We organised a large, periodic data collection exercise covering pricing and menu data from both international and local food merchants. We then built a custom dashboard enabling fast data entry and immediate extraction, allowing the client to react rapidly to competitive moves.
More work
Assessed the feasibility of new product segments and mapped consumer preferences, attitudes, and willingness to pay for a major water bottling company exploring new-to-market offerings in Malaysia.
Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
Examined marketing spend gaps in under-served suburban and rural areas in Malaysia, correcting key assumptions that were based on online-only data.
