Vaccine Uptake & Immunity Perceptions (Post-COVID)

Overview

Explored vaccine uptake and optimisation in the post-lockdown period, understanding how different segments perceive immunity, risk, and prevention.

The Challenge

In the post-COVID landscape, healthcare brands and policymakers needed to understand evolving attitudes toward vaccination, immunity, and prevention across different population segments in Malaysia.

Our Approach

We conducted explorations into vaccine uptake patterns and optimisation opportunities, examining how different segments perceive immunity, risk, and prevention. The study covered expectations toward healthcare providers, government, and pharma brands, as well as the triggers and barriers shaping actual vaccination behaviour.

Key Results

• Explored how different segments perceive immunity, risk, and prevention
• Mapped expectations toward healthcare providers, government, and pharma brands
• Identified triggers and barriers shaping actual vaccination behaviour
• Provided post-COVID insights for vaccine optimisation strategies