Overview
Evaluated acceptance and effectiveness of a new communication channel for a national power utility, measuring its impact on brand perception and customer understanding of new products.
The Challenge
The utility company needed to validate whether a new communication channel would be accepted by customers and whether it would effectively improve understanding of their product offerings and brand perception.
Our Approach
We designed a study to evaluate customer acceptance and effectiveness of the new channel, measuring both direct engagement metrics and broader impacts on brand perception and product comprehension across different customer segments.
Key Results
- Evaluated acceptance and effectiveness of the new communication channel
- Measured impact on brand perception across customer segments
- Assessed improvement in customer understanding of new products
- Provided actionable recommendations for channel optimisation