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Price & Competition Mapping with Custom Dashboard
An international fast-food chain
Overview
Organised large-scale periodic pricing and menu data collection from both international and local food merchants, supported by a custom dashboard for rapid analysis.
The Challenge
The fast-food chain needed continuous competitive intelligence on pricing and menu offerings across a wide range of competitors — both international chains and local merchants — to react quickly in pricing and promotions.
Our Approach
We organised a large, periodic data collection exercise covering pricing and menu data from both international and local food merchants. We then built a custom dashboard enabling fast data entry and immediate extraction, allowing the client to react rapidly to competitive moves.
Key Results
- Organised large-scale periodic pricing and menu data collection
- Covered both international and local food merchants
- Built a custom dashboard enabling fast data entry and immediate extraction
- Enabled rapid reaction in pricing and promotions strategy