Policy & Procurement Impact on Medical Devices
Healthcare clients via IQVIA partnership
Overview
Studies on the impact of volume-based procurement for high-value medical consumables, focusing on industrial trends and competitive positioning implications.
The Challenge
The introduction of volume-based procurement (VBP) policies for high-value medical consumables such as coronary balloons and trauma fixation products created significant market uncertainty, requiring analysis of implications for pricing, tender strategy, and competitive positioning.
Our Approach
We studied the impact of VBP roll-outs on high-value medical consumables in the region, focusing on industrial trends and market shifts. The research examined implications for pricing, tender strategy, and competitive positioning, identifying early signals and learnings relevant for other markets.
Key Results
- Analysed industrial trends and market shifts following VBP roll-outs
- Assessed implications for pricing, tender strategy, and competitive positioning
- Identified early signals relevant for other markets in the region
- Delivered strategic insights for medical device market navigation